The Need

During a brand refresh, we redesigned the Tier 1 brochures for each vertical market. Each vertical needed apropos imagery within a templated layout, to keep the new branding consistent.

Exploration

We explored iconography and color themes for all verticals including healthcare, education, retail and infrastructure lighting. Sub-vertical collateral were coordinated respectively to its parent.

‍

The Result

After the printed collateral design was completed, we adapted the branding to email designs and other web assets.

‍

Brands like Lithonia Lighting also adapted design elements from the vertical marketing rebrand, showing fidelity to the Acuity Brands' identity.

‍